Town Centre Management brings together private and public stakeholders, whether from political, economic or social areas, around a common project, thus giving rise to dialogue and cooperation. All the players from these various areas are called upon to work together, in a coherent way, for the benefit of the town centre as a whole. To this end, Town Centre Management has proven its worth in Asia, Australia, Europe, North America, and has emerged as a potent urban development tool. Town Centres are complex spaces, restricted in size yet characterised by a wide diversity: it is a place for work, leisure, culture, history, education, living, health, shopping and public services. This means identifying users' current and future needs, implementing and taking the necessary measures to reach the objectives stated in a strategic plan. Town Centre Management consists in implementing a precisely-targeted and well-balanced strategy allowing town centres to respond to the expectations of its current and future users. Town centre management embraces as many -but is not limited to- the following departments: New investment projects must favour multipurpose approaches and a "vertical mix" in buildings which guarantee a lively city. It is important to ensure that town centre functions (culture, office space, services, education, retail, etc.) are developed and that they are not relocated outside of the town centre.
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